Hip Hop DNA from dk motion on Vimeo.

I was the lead motion designer on the documentary Hip Hop DNA for Complex Hustle and Ciroc. The brand wanted us to integrate their logo and imagery as much as possible. We found a balance with the circumflexes that fly through the backgrounds during the parallaxes. We also incorporated their logo and imagery through out the piece subtly to tie the branding and the doc together.

  • Share: